Wellies Day WOW Day encourages wellie wearing to support farm families
Emily and Liam Rohan and Annie Griffin wore their wellies to launch Embrace FARM's Wear Our Wellies (WOW) Day which will raise vital funds for the organisation Photo: Finbarr O'Rourke
EMBRACE FARM, the support network for farm families, will hold its second annual Wear Our Wellies (WOW) Day on Friday 31 January.
The fundraiser encourages businesses, groups and individuals to wear their wellies wherever they are on the day and donate to Embrace Farm, helping to raise vital funds for the organisation.
Last year, more than 60 fundraising events were held around the country and over €6,000 was raised to help Embrace Farm provide emotional and practical supports for Irish farm families impacted by serious injury and sudden death.
Speaking about the fundraiser, Embrace Farm co-founder Norma Rohan said: “We were blown away with the response to last year’s WOW Day, which was an incredible success. This unique fundraiser allows us to connect with farming and non-farming communities, allowing us to highlight the impact a serious injury or sudden death has on a farming family and the broader community. And best of all, it is also a bit of fun, so get your gang together and join us as we wear our wellies on 31 January 31.” Embrace Farm is encouraging everyone to get involved with any support, no matter how big or small.
Register your WOW Day fundraiser on www.embracefarm.com/wowday2025.
Choose how you would like to fundraise:
On your own: Wear your wellies and text Farm to 50300 to donate €4 to Embrace Farm and invite your friends to support you (texts cost €4. Embrace Farm will receive a minimum of €3.60. Service Provider: Fundraising Solutions. Helpline: 01 2022 810).
As a small group: Get everyone to wear their wellies and contribute funds our WOW iDonate page.
As a larger group: You could go a step further and also organise a wellie throwing championship.
Share your WOW Day tagging @embracefarmsupport and using the hashtag #WOWEmbraceFarm.
Embrace Farm is a not-for-profit organisation founded in 2014 by husband and wife Brian and Norma Rohan, following the tragic loss of Brian’s father Liam in a farming accident. From the first annual remembrance service in 2014, the network has expanded nationwide and evolved its services to meet the needs of Irish farm families in the aftermath of a serious injury and sudden death.
