Style Counsel: Purple reigns this season

COLOUR is always the easiest way to be on trend in any particular season.

Red has dominated over the last few seasons, but it’s purple that’s making the bold statement for AW26 and is fast becoming one of the biggest colour trends from the runway. Purple brings a fresh sense of luxury and drama to the new season.

From Gucci to Celine, Victoria Beckham to Prada, designers are embracing this striking shade, with dramatic head-to-toe tonal dressing to accents of colour through footwear, accessories and scarves. Think luxurious velvets and satins and purple leather and suede.

Team with the reds you already have in your wardrobe or with brown, black, khaki, burgundy and pink. There’s absolutely no reason not to invest.