Dooley Motors opens newly refurbished Kia Store in Carlow

Dooley Motors opened their new Kia store at the Sleaty Road Roundabout in Carlow Town with an opening event in the dealership on Friday 12th July. Dooley Motors are a family run business that have operated in Carlow since 1989 and currently employ 40 people. The opening of their new Kia Store, see Dooleys make a significant investment in the new Kia dealership corporate identity (CI). The event was attended by some local businesses, friends, family along with Kia Brand ambassador former International Rugby player Sean O’Brien.

Rowena Dooley, Dealer Principal at Dooley Motors said: “We are very proud to be opening this fantastic new dealership. As a future-focused company, we invest in innovative brands which will deliver the technology, sustainability and driving experience required for the future. Kia is an exceptional, award-winning brand, and I’m delighted that our new Kia store will deliver an outstanding experience for both customers and colleagues alike”.

In line with the Kia ‘Opposites United’ design language the overall showroom space was split into two different areas, comprising of a vehicle display zone and a separate customer zone, each with a different spatial theme and colour scheme. Where these seemingly opposing areas intersect, there is a vivid red lighting feature installed that runs all the way across the store, to unite both spaces, expressing the energy that connects and contrasts the two. Digital elements and a significant emphasis on customer areas will be central to the new design. 

The customer zone is a warm space with a minimalistic design, consisting of wooden tones and an earthy coziness more in line with a living room rather than a showroom. The point of this space is to create a whole new experience in the journey of purchasing a car, offering the kind of relaxation that makes everyone feel at home. This feeling is further enhanced by timber effect flooring, wooden walls, gentle lighting and woven furniture fabrics, adding additional warmth designed to put customer completely at ease.

Ronan Flood, Managing Director, Kia Ireland, said: “As part of our ongoing corporate identity updates, we are delighted that Dooley Motors have invested in the new Kia Store concept in Carlow. It is a fantastic facility, one that we hope our customers enjoy, and one that Rowena, Anthony and all the team should be very proud of. 

I’d like to congratulate all the team on the opening of this fantastic new Kia store. We look forward to developing our relationship with all the team at Dooley Motors over the coming years, as we aim to grow our market share further here in Ireland.“ 

Kia are Irelands 5th best-selling car brand and offer 9 models including Picanto, Stonic, Ceed, XCeed, Niro, Sportage, Sorento, EV6 and EV9. If you are considering upgrading your car for the 242-plate change, then visit Dooley Motors for offers including 0% APR Finance, a free home charger for all EV and PHEVs and a 7-year Warranty as standard. 

For more see dooleymotors.com.