Visitors from key markets are becoming 'more value conscious'

A Fáilte Ireland marketing plan explained how Taylor Swift had released six cardigans to reflect each of her ‘Eras’ and these were a “key emblem” of her musical career.

The annual figure for 2023 represents a 12-month increase of over 920,000 additional guest nights for tourist accommodation providers in the Republic.

International tourists occupied the majority of bedspaces in guesthouses, B&Bs and hostels last year

The 2,600km route has contributed to the creation of an additional 35,000 jobs, according to Fáilte Ireland.

Research carried out by Fáilte Ireland found that 20 per cent agreed that tourists put too much pressure on their county, while 71 per cent said they had experienced some negative impacts from tourism activity in the area where they live.