Under the deal, the Consello logo will appear on Lowry's golf apparel throughout the PGA and DP World Tour season and at related appearances.

Neville already has a hands-on role in the company following his appointment earlier this year as UK chairman of Consello.

The Williams deal follows Mr Kelly early last month landing one of the UK’s leading sports figures for his global advisory and leadership development firm after netting Manchester United legend Gary Neville.