THREE students from IT Carlow have won a competition to sing the praises of Carlow as a place to live and work. Khai Lin Teen, Suet Fang Low and Shashi Kumar Aylasomyajula pitched their winning entry to a judging panel in front of 70 of their peers at IT Carlow recently.
The competition was part of the #Carlow Digital Storytelling Project, a countywide initiative that aims to increase the level of digital awareness for businesses and communities. It’s supported by a partnership involving several organisations, including the local enterprise office (LEO), IT Carlow, the local library, Visual, The Nationalist as well as Carlow Tourism.
Students of digital marketing at IT Carlow were tasked with making a one-minute video promoting Co Carlow as a place to live, work and visit and then pitching it to an expert panel.
Dorothy Keane, programme director for the Master’s in Digital Marketing at IT Carlow, said: “This project enabled students to engage in an in-depth workshop and active learning on digital storytelling and also to gain the experience of pitching to people who purchase digital content in the public and private sector.”
The #Carlow Digital Marketing Project will conclude next month with a showcase event in Visual.
The LEO’s head of enterprise Kieran Comerford said: “Over 1,000 individuals, companies and students have been involved in the programme since its inception. For businesses to compete in today’s digital landscape, they need more than just an established online presence to attract new customers and they must invest their time and resources toward implementing multiple digital marketing techniques.”